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How New YouTube & FTC Rules Affect Coloring Bliss

– Posted in: Coloring

Hi everyone. I know there is a lot of worry right now about changes that are happening because of rules/laws being made by the FTC. I wanted to reassure the Coloring Bliss community that all is well 😊❤️.

There are 2 new rules that may or may not affect us. The first is COPPA or Children’s Online Privacy Protection Rule. The second is the newly clarified Advertising and Marketing Disclosure Guidelines for Social Media Influencers.

  • COPPA is specifically aimed at YouTube content that is being created and marketed to children. We are and always have been a family friendly art channel that is creating content for adults. YouTube is asking creators to declare if their content is created for children. We feel confident that our content fits comfortably into YouTube’s description of content that should not be affected by this new law. Only time will tell how this will play out, but Steve and I are not too concerned about this.

Here is a link so you can learn more about COPPA:
https://support.google.com/youtube/answer/9383587?hl=en

  • Social Media Influencers have had many mixed messages in the past regarding how they should and shouldn’t disclose their business connections with companies. It is good that the FTC is coming out with clear guidelines. We do see some problems with the rules they have come up with, but in general, they are fantastic for all of us! Hopefully, as consumers, we will get more honesty from all influencers moving forward. It has always been our policy at Coloring Bliss to fully disclose all relationships with any companies and to be fully transparent with our followers. So I am pleased to tell you that Steve and I have already been following these new rules with one exception…we will need to visibly post some kind of indication on any photos featuring products that have been gifted to us by companies.

Here is a link so you can read more about these new rules:
https://www.ftc.gov/tips-advice/business-center/guidance/disclosures-101-social-media-influencers

Overall, both rules are great and don’t really change much about how we do things here at Coloring Bliss. Thanks everyone for your support ❤️😊.

5 comments… add one

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5 comments… add one
  • Angela Porch December 12, 2019, 5:33 pm

    That’s great I wasn’t sure if it would effect you all

  • Laura Ferguson December 28, 2019, 6:56 pm

    Jennifer thank you for the 5 day color boost. You are such a wonderful colorist and I really learn so much from you. I recently loss my hubby of 33 years, so Christmas was very difficult for me. He was my biggest supporter of my coloring. I am disabled so my ability to walk is very difficult. Coloring makes me forget my pain and I watch you on YouTube every week. Keep up the wonderful work you and Steve do as I really appreciate it. I ordered your Mandala Vol. 1 book today and also a few days ago the Swatch book Vol 1. I am so excited to get those products.
    Happy Coloring- Laura

    • Jennifer Stay March 12, 2020, 5:50 pm

      You’re so welcome Laura 🙂

  • Lindsey Warren March 4, 2020, 5:00 pm

    Hello! I am new to Coloring Bliss and I am beyond impressed with all of your videos. You and Steve are so genuine and fun! I am 55 and a lifelong artist. I lost the vision in my left eye 2 years ago and consequently lost my artistic confidence. But, because of you I am becoming an enormous fan of coloring! I’ve been watching you on YouTube and truly enjoy every single video. You are both fantastic! Thank you for all that you do. I’ve purchased items from your Amazon Store and I am eager to re-discover my love of art. I am excited to learn everything you have to teach. I feel that you both, Jennifer and Steve, have brought color back into my life! What a blessing you are!!

    • Jennifer Stay March 12, 2020, 5:31 pm

      So glad you found us Lindsey. 🙂

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